Halal Branding
$23.00
- Width:
- 6.02 (in)
- Height:
- 9.21 (in)
- Depth:
- 1.14 (in)
- Gift wrapping:
- Options available
- Author:
- Jonathan A.J. Wilson
- ISBN:
- 9781905837571
- Publisher:
- Claritas Books
- Year:
- 2018
- Level:
- Teens-Adults
- Pages:
- 380
- Format:
- Paperback
- Language:
- English
Make It A Bundle
Halal Branding is a culturally-centric approach to championing branded lived experiences and intersectionality. Professor Wilson offers a nuanced and fresh philosophical approach - packed with branding toolkits, practical advice and a touch of creative hip-hop/grunge flair, on how clusters of people, influenced by Muslims and Islam, can build authentic brands and profit from Prophethood.
■ It’s written by an expert who has worked in academia and industry for over 20 years
■ It’s for practitioners and academics
■ It’s an alternative approach to branding made for today, even if you aren’t in the Halal space
■ It’s packed with models and tool-kits that you can use
■ It’s written in an easy to digest way - blending facts and theories with practical examples, humour, poetry, infographics, and memes
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